About Project
ASR Logistic is a fully functional corporate website built for an international freight forwarding and supply chain company. The platform showcases a wide range of logistics operations, including multimodal cargo transport, customs clearance, and specialized documentation support across global shipping routes.
The Core Idea
The primary goal was to establish a high-trust digital presence that simplifies complex B2B logistics services, streamlines customer inquiries, and presents full legal/customs compliance in a structured, accessible format.
Services
Corporate Web Design, Framer Development, UI/UX Design, Information Architecture, Multilingual UX
Industries
Freight & Logistics, Supply Chain, B2B & Corporate Services
Challenge
Logistics services involve heavy information structures, legal regulations, and diverse international transport categories. The key challenge was to organize an extensive service catalog (air, sea, road transport, customs support, document preparation) into a clean, intuitive navigation system that allows corporate clients to easily request quotes and navigate complex shipping solutions without visual overload.
Role & Impact
Web & UI/UX Designer | 1 Month
Structured B2B Architecture & Navigation: Designed a clear layout hierarchy prioritizing core freight routes, documentation services, and inquiry submission;
Corporate Visual Identity & Modern UI: Created a clean, trustworthy aesthetic aligned with international transport industry standards;
Clear Conversion Funnels & Inquiries: Optimized service page layouts to drive corporate quote requests and consultation bookings;
Multilingual & Fully Responsive Design: Ensured seamless experience across all desktop and mobile devices for international clients.
Art Direction
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